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THE NEW NORMAL
by matthew lathrop
 Matt grew up in Omaha, Nebraska. He is the 8th child of 9. His dad was a very successful criminal defense and plaintiff’s personal injury attorney. Three of Matt’s older brothers are also trial lawyers.
He is a graduate of Creighton University in Omaha. He received a bachelor’s degree in English, and concentrated his studies on creative writing and European literature.
In 1991, he graduated from Creighton University School of Law, and took his first job as a law clerk for the Nebraska Supreme Court, working for Hon. John T. Grant. He received his Nebraska license that Fall.
In 1992, Matt joined an Omaha firm specializing in plaintiff’s personal injury and litigation, where he practiced with, among others, two of his brothers. Very early, he was representing clients from eastern Nebraska and Western Iowa. He has litigated cases in both states as well as South Dakota, Minnesota, Kansas, Missouri and Wyoming.
In 2007, he opened his own solo practice. He continued to focus his practice on plaintiff’s personal injury work. He has represented clients in workers’ compensation, automobile collisions, trucking cases, construction site injuries, medical and dental malpractice, premises liability, swimming pool injuries, wrongful death of adults and children, and complex plaintiff’s personal injury claims.
He continues to pursue trial work as his most satisfying professional challenge. He is a graduate of the Keenan Trial Institute, founded by trial legend, Don Keenan, and is also an instructor for KTI – teaching jury selection and focus group techniques. Matt is always working to improve himself and learn more about his cases. He generally conducts eight case-specific focus group sessions per month. He has had over 70 jury and civil bench trials.
Matt recently decided to apply for an Iowa license, and was admitted to the Iowa Bar in 2019. He continues to handle cases across the Midwest, including Nebraska, Iowa, South Dakota and Minnesota.
Matt is married to Peggy and they have four children; Jack, Grace, Caroline and Michael. He remains passionate about spending his time with his family. He is a volunteer soccer coach. He enjoys running short-distance triathlons. He dedicates at least five hours per week to volunteering to help other men recover from substance abuse and addiction. Matt is currently writing a book detailing a murder case from the 1970’s.
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